For Marketing Managers
You're Driving the Traffic.
Now Convert It.
Your SEO, ads, and email are bringing guests to the site. DBT makes sure they book direct instead of bouncing back to an OTA.
- Minimum 20:1 ROI with Direct Booking Tools
The conversion gap nobody talks about
The average vacation rental website converts at 0.32%. Optimized sites with DBT’s Price Comparison Tool convert at up to 2.1%. That’s 178 extra bookings for every 10,000 visitors — without increasing ad spend by a dollar.
Meanwhile, 81% of guests who start a booking abandon at checkout. Your campaigns worked. The site didn’t finish the job.
Same spend. Same traffic. Different landing experience.
Turn your existing traffic into direct bookings
Four things your campaigns can’t fix on their own. Each one is a tool you switch on.
Price Comparison Tool answers the question before they leave. Real-time OTA vs direct pricing on every property page. They never need to open another tab.
Best Price Guarantee visuals embedded in email workflows drive up to 300% conversion lifts. Segmented campaigns see 42% higher click-through rates.
Full attribution dashboard ties conversions back to channel, campaign, and property. Report on what’s working with actual revenue data, not vanity metrics.
The Demand Analyzer tells you which properties to promote and when. The Cart Saver recovers guests who dropped off at checkout. Your retargeting budget goes further when the landing experience actually converts.
The answer, before they open a new tab
Every property page shows live Book Direct vs OTA pricing, so the comparison shopping happens on your site instead of theirs.
- Live OTA rates pulled on every property page view.
- Matches your brand colors — no dev work after setup.
- Increases direct booking conversion by up to 150%.
The numbers marketing teams report back
Conversion rate lift on optimized sites running the Price Comparison Tool.
Email conversion lift when Best Price Guarantee visuals run in the workflow.
One 53-unit company improved email conversions nearly 300% in five months.
Before you loop in your web team
It works alongside them. DBT sits on your existing site and booking engine — you keep your PMS, your ESP, your ad platforms and your analytics. Nothing gets migrated, and your team keeps the stack it already knows.
Yes. You can drop Best Price Guarantee visuals into your email workflows and use demand data to pick which properties each segment sees. Campaigns built that way report up to 300% higher conversion.
It removes the reason guests leave. Instead of opening Airbnb in another tab, they see the live rate difference on your page. Sites running it convert at up to 2.1% against an industry average of 0.32%, and direct booking conversion increases by up to 150%.
A full dashboard suite — quote activity, forward-looking demand, demand spikes and OTA price monitoring — tied back to channel, campaign and property. It lands in your inbox weekly, so board reporting is revenue data, not screenshots of sessions.
Your campaigns deserve a site that converts. See what’s possible.
We’ll show you our suite of tools in action on your own website, with your own rates. No long-term contracts.