Price Comparison Tool
Show Guests Exactly How Much They Save Booking Direct — Live on Every Property Page
The first—and only—price comparison tool powered by actual real-time pricing from Airbnb, Vrbo, and Booking.com. Guests see an accurate, side-by-side comparison of the complete booking total, including taxes and fees. No estimates. No guesswork. Just transparent pricing that builds trust and clearly demonstrates why booking direct is the better choice.
- Setup in minutes · Works with every major PMS & Booking Engine
25M+
price comparisons shown
30K+
properties active
Up to 150%
increase in web conversions
20:1
minimum ROI
Why guests leave your site - and don't come back
Everyone is squeezed today from rising costs and your guests truly fear of overpaying. Even when your direct price is lower than the OTAs, they don’t know that — so they look on the OTA’s websites to compare. Most never return.
Industry data shows the average vacation rental website converts at just 0.32% (which means you need 315 website visitors to get 1 reservation!). The number one reason isn’t your price. It’s the uncertainty about your price.
How it works
Real-time OTA Comparison in Three Steps
Install the Code
A lightweight code snippet goes on your property pages. Works with every major PMS and booking engine. Setup takes minutes, not weeks.
Transparent Pricing
The code automatically pulls real-time rates from Airbnb, Vrbo, and Booking.com and displays them side-by-side with your direct price.
Guests Book Direct
Guests see the savings instantly. No reason to leave. No second tab. The booking happens on your site, at your rate, with your guest data.
The Data
What the numbers say
Direct Booking Tools’ research combined with industry benchmarks from Key Data shows that direct bookings consistently outperform OTA bookings on the metrics that matter most to property managers.
72%
higher ADR on direct
48%
longer average stays
106%
wider booking windows
0.32% → 2.1%
conversion with DBT
Everywhere It Counts
It doesn't stop at the property page
The Price Comparison Tool powers more than just your property pages. VRMs using Best Price Guarantee visuals in email marketing — pre-stay confirmations, abandoned-cart recovery, promotional campaigns — see conversion lifts as high as 300%.
A visual proof point that works everywhere: email headers, retargeting ads, social posts, and sales collateral. It turns “we have the best price” from a claim into evidence.
Guest Emails
Cart Saver
+ more
What VRMs See After Installing
295 units
Direct bookings YOY
+51%
Direct revenue
+$1.14M
Repeat guests
+22%
Coastal VRM
Direct bookings YOY
+131%
Direct book gross rent
+124%
60-day window
Direct bookings YOY
+15%
A 53-unit company saw direct share rise sharply within weeks — email conversions improved nearly 300% using Best Price visuals.
For every 100 units under management, if you raise your direct booking percentage by just 10%, you can bring an additional $131,000 to your company's revenue. Take a look at our ROI calculator and enter your own numbers and see for yourself.
Frequently Asked Questions
It pulls live OTA rates automatically and displays them alongside your direct price on every property page in real time. No manual input needed.
No. The widget loads asynchronously and has no measurable impact on page speed.
Airbnb, Vrbo, and Booking.com — the three platforms that account for the vast majority of OTA bookings.
If an OTA price is lower than your direct rate, the Price Comparison Tool automatically displays only the higher-priced options—never encouraging guests to leave your website. Our monitoring tools will alert you to the discrepancy so you can investigate and correct any distribution issues.
It works instantly but most VRMs see measurable conversion improvement within the first 30 days.
