Switchback Email is an email marketing agency built exclusively for vacation rental managers. The team develops data-driven email strategies and content, creates custom branded campaigns, and builds automations for inquiries and owner acquisition, along with an industry-leading booking abandonment solution that helps recover lost reservations. Switchback’s goal is to help property managers build a recognizable, trusted brand, cultivate lasting guest loyalty, and drive more direct bookings.
Switchback and Direct Booking Tools have teamed up to make booking abandonment emails even more effective. With OTA price comparison from Direct Booking Tools built into Switchback’s booking abandonment campaigns, guests who leave your site can see why booking direct is the better choice before they book elsewhere, with no extra workflows or manual updates. It’s a natural partnership that turns a simple reminder into a persuasive reason to return, helping vacation rental managers reduce OTA dependency and recover more direct bookings.
