What's Your Direct Booking Upside and ROI?
Values are based on KeyData 2024 end-of-the-year USA industry report.
See how nudging more guests to book direct (instead of OTAs) can lift your annual profit.
This calculator estimates four revenue streams unlocked by direct bookings:
- Higher-value direct bookings - better channel mix, longer stays, stronger revenue per stay
- Travel insurance commissions you keep on direct bookings
- Escrow interest on guest funds held for direct & VRBO (for now) bookings
- Less last-minute discounting thanks to longer booking windows on directbookings
Choose a Scenario
Scenario:
Start with a preset and then fine-tune any input below.Portfolio Inputs:
Ex: 30-50% direct is a +20% increase.
Current Channel Mix (% of stays)
Travel Insurance Upsell (Direct Boookings only)
Only direct bookings create this revenue. OTAs keep their own travel insurance income.
Escrow Interest (Direct & VRBO)
This is the interest you earn when you hold guest funds for Direct & VRBO (for now) bookings until check-in.
Higher net commission-value from Direct Bookings
$0
After: annual net revenue from bookings with a higher Direct share.
Before
$0
Baseline net revenue from lodging today.
Travel insurance commissions
$0
After: net commission income on travel insurance for direct bookings.
Before
$0
Baseline travel insurance commission income.
Escrow interest on collected guest payments
$0
After: interest income on escrowed guest payments.
Before
$0
Baseline escrow interest income.
Net Commission after less discounting
$0
After: net revenue has improved due to an increase in direct bookings and longer booking windows, which led to fewer discounts being applied.
Before
$0
Baseline net revenue after discounts today.
Total net uplift from Direct Bookings
$0
Return on your investment
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Annual uplift chart by revenue lever
Each bar shows the extra net profit per year generated by that lever after increasing your Direct share. The green bar shows your total uplift across all four levers.